Values to Votes Guide for Grassroots Champions
About the Guide
This 64-page Guide includes seven chapters providing tools and tips for those at the grassroots in using their unique talents to influence elections. It and its appendices can be downloaded from the resources section. It is based upon the following key points:
DEMOCRACY IS NOT A SPECTATOR SPORT: Grassroots champions have SUPERPOWERS which parties and candidates don’t.
PERSUADABLE VOTERS DECIDE ELECTIONS. Grassroots advocates are uniquely positioned to engage, inform, dialogue with, and influence their votes.
GRASSROOTS CHAMPIONS KNOW BEST WHO IS PERSUADABLE. Some keys are parents and those who care about children, rural and small town voters, and students and young adult voters.
PERSUADABLE VOTES ARE REACHED THROUGH SHARED VALUES THAT LEAD TO VOTING CHOICES. This requires respected messengers, messages that invite dialogue, and dialogues that leads to voting choices.
GRASSROOTS CHAMPIONS DON’T HAVE TO DO IT ALONE. There are state and national groups that can support you and provide you what you need to act.